Should luxury brands permanently add hand sanitizers and face masks to their lines?

“It is a new fashion accessory in a space that has never had a fashion accessory before,” Allen Adamson said. “It goes right over your face, so it is the first thing you see when you meet somebody. It is the most powerful place to have a fashion accessory. Since you are wearing it every day, there is huge demand as consumers look for something that is different and unique will make them stand out.”