Joe Barsness is joined by Allen Adamson, co-founder of Metaforce, a branding and activation firm. They talk about Allen’s CPGs, branding Homeland Security after 9/11, and why the “average is over”. The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Allen’s book, “Shift Ahead,” which provides insight on why companies have issues moving forward, or shifting ahead. Click here to listen.