Joe Barsness is joined by Allen Adamson, co-founder of Metaforce, a branding and activation firm. They talk about Allen’s CPGs, branding Homeland Security after 9/11, and why the “average is over”. The two also talk about common myths and misconceptions in marketing and activation. Additionally, they discuss Allen’s book, “Shift Ahead,” which provides insight on why companies have issues moving forward, or shifting ahead. Click here to listen.
Procter & Gamble has a history of acquiring small but fast growing brands, and experts think these 10 companies could be next
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.