“Having the colonel be a little younger and a little cooler — isn’t going to work anymore,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. He believes bizarre and over-the-top content like the mini-movie is the most likely to catch on. “The craziness you have to do to get people to share it with their friends — the bar is constantly rising because there’s so much crazy stuff out there.” Click to read more.
Categories: Shift Ahead Thought Leadership