It’s Nearly Impossible to Revive Dead Retailers, but Investors Are Trying

For a brand to make a comeback as quite possibly the first-ever retailer to rise from the dead, it must have a name that is recognizable and relevant, Allen Adamson said. It can’t just be something consumers have heard of, but don’t care about—and it can’t have a bad reputation.

https://www.adweek.com/digital/its-nearly-impossible-to-revive-dead-retailers-but-investors-are-trying/