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Shift Ahead Thought Leadership

‘Brands start DTC’: Inside Procter & Gamble’s startup brand studio P&G Ventures

“It’s hard to be innovative and entrepreneurial in a big company so more and more companies have peeled off this component to be a catalyst for growth,” said Allen Adamson, brand consultant and co-founder of Read more…

Shift Ahead Thought Leadership

To drive people into stores, Godiva is spending more money on online video

“There’s not much of a story that needs to be told about them,” said Allen Adamson, co-founder of Metaforce and brand consultant, of Godiva’s “top-of-mind awareness” play. “They need to get in front of eyeballs Read more…

Shift Ahead Thought Leadership

Smoothie chains and gyms are teaming up to cash in on the retail apocalypse

There’s not a major difference whether you’re at Planet Fitness or an Equinox, or if you’re at Flywheel or SoulCycle. The bicycles and the ellipticals and the weights are not that different,” said Allen Adamson, Read more…