In the face of a cultural reckoning, it turns out massive corporations can move fast and fix things

It’s 2020 and a handful of major companies are finally acknowledging and ending the use of brand mascots with racist origins. Aunt Jemima, Uncle Ben’s, Mrs. Buttersworth and Cream of Wheat all announced marketing changes in light of the anti-racist movement sweeping the country. Many of these companies had resisted changing their branding for decades. But changing consumer sentiment and the power of social media call-outs finally forced a change, Allen Adamson, co-founder of brand consulting firm Metaforce, told CNN Business’ Chauncey Alcorn.