“Many Amazon shoppers don’t care about brand name products, but are instead looking for items with good reviews at a certain price point, Adamson said.

By raising prices, however, those sellers become less competitive on the platform, which could ultimately put them out of business, he added.”

Related Posts

Shift Ahead Thought Leadership

To drive people into stores, Godiva is spending more money on online video

“There’s not much of a story that needs to be told about them,” said Allen Adamson, co-founder of Metaforce and brand consultant, of Godiva’s “top-of-mind awareness” play. “They need to get in front of eyeballs Read more…

Shift Ahead Thought Leadership

Smoothie chains and gyms are teaming up to cash in on the retail apocalypse

There’s not a major difference whether you’re at Planet Fitness or an Equinox, or if you’re at Flywheel or SoulCycle. The bicycles and the ellipticals and the weights are not that different,” said Allen Adamson, Read more…

Shift Ahead Thought Leadership

Shaquille O’Neal tries to lead Papa John’s to a ‘better day’ in first ads with company

The “better day” message “doesn’t come through at all,” said Allen Adamson, a co-founder of New York-based marketing strategy firm Metaforce who reviewed the first TV ad.  “For the people who followed this controversy carefully, they’ll get it,” Read more…