Even as Gyms Reopen, the Pandemic Will Still Impact How and Why Consumers Exercise

“The industry is going through a digital disruption,” said Allen Adamson, co-founder of Metaforce and professor at NYU’s Stern School of Business. “Quarantine has accelerated changes that were already happening. If you’re trying to build a digital business, now is the time to step on the gas because now everyone is a potential customer.”