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Netflix Survival Depends on Growth
Check out this interview where I expand on the two big reasons Netflix will need to grow – shrinking eyeballs & fierce competition….
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A Race Against Time For Victoria’s Secret Rebrand
My conversation with Adweek on the challenge Victoria’s Secret faces in keeping the edgy sexiness that has differentiated the brand in the past, reimagined for the modern woman. Read more here….
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The Surprising Way To Reach Less Digitally Savvy Consumers Isn’t New
Turning to TV and streaming platforms still makes sense in my conversation with Digiday “When you’re trying to get something new across, TV is still a better medium for explaining a new idea – ITV is a better vehicle for explaining new concepts or somewhat complicated ideas.”
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Student Athletes To Profit From New NCAA Ruling
Read more on how the impact of a new ruling will allow NCAA student athletes to earn money from their own name, image and likeness. As I explain to reporter John Corrigan how “Social media will play a huge factor, as popular athletes will influence followers into wanting a school’s Read more…
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The Critical Lesson In Renaming The Washington Football Team
In my latest article for Forbes I discuss the trials involved in renaming the Washington Football team and why “Coming up with a list of names, will get you to the 20-yard line. For a touchdown, the greater challenges is getting the marketplace and, most importantly, the brand’s most loyal Read more…
Shift Ahead Thought Leadership
In the face of a cultural reckoning, it turns out massive corporations can move fast and fix things
It’s 2020 and a handful of major companies are finally acknowledging and ending the use of brand mascots with racist origins. Aunt Jemima, Uncle Ben’s, Mrs. Buttersworth and Cream of Wheat all announced marketing changes in light of the anti-racist movement sweeping the country. Many of these companies had resisted Read more…
Shift Ahead Thought Leadership
Aunt Jemima to get new name and logo, company says current brand based on racial stereotype
Aunt Jemima, Cream of Wheat and Mrs. Butterworth’s are the latest brands reckoning with racially charged logos. Allen Adamson talks to Andrew Ramos of WPIX-TV News about the controversy. https://www.pix11.com/news/america-in-crisis/reports-aunt-jemima-to-get-new-name-and-logo-company-says-current-brand-based-on-racial-stereotype
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8 best ‘anti-ads’ that sold you a product by telling you not to buy it
“Younger consumers are more skeptical and so sophisticated, and they’ve grown up bombarded by this stuff,” Allen Adamson, adjunct professor of marketing at NYU Stern and cofounder of marketing company Metaforce, told Business Insider. “So they have a really good sniff test.”