Super Bowl advertisers emphasized entertainment and empowerment to get the most out of their costly commercial buys on Sunday, though a few delivered sobering pitches and even a little bit of fear. “Marketers are more Read more…
Nevertheless, a Super Bowl ad is as valuable as it ever was. So says Allen Adamson, cofounder of the branding firm Metaforce. “Unfortunately for marketers,” Adamson said on Yahoo Finance’s live show YFi AM, “there’s Read more…
Every year, marketers go to great lengths and spend a lot of money on Super Bowl advertising. Are these ads really worth it for the brands? Allen Adamson, co-founder of MetaForce, joins us to break Read more…
Amazon is “jumping into mainstream advertising in a big way,” said Allen Adamson, co-founder of Metaforce, a marketing firm. “It’s a dramatic increase, which feels bigger, as the brand was virtually absent from traditional media Read more…
Allen Adamson, Co-Founder of Metaforce, discusses his book, “Shift Ahead” and shares how at-risk brands can regain footing in the new year.
The company, like Macy’s and Sears, is operating within a department store model that today’s shopper has little use for, according to Allen Adamson, a professor at New York University’s Stern School of Business and Read more…
“They’re being dragged into this — it’s very volatile for the brand,” said Allen Adamson, an independent branding expert and marketing professor at NYU’s Stern School of Business. “They’ve been flirting with going beyond serving Read more…
“Male millennials may get a yuk out of it, but it is going to do very little to sell any products,” he said. “It’s more likely to do more damage than good for the actual Read more…
“They’re taking a page out of the HBO playbook from years ago that awards matter. It’s a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,” Read more…
When is imitation flattery rather than theft? “If a brand creates a compelling new category or look in the marketplace, often [other] brands need to figure out ‘how do I play in that new space?’,” Read more…