Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that Read more…
Companies have learned their lesson from consumer brands like Papa John’s and Under Armour which got themselves in trouble for taking political stands — Don’t talk about President Donald Trump. When brands release a statement Read more…
Indra Nooyi, the 62 year old CEO of PepsiCo will step down in October. She has been at the helm of the soda and snacks conglomerate for 12 years and is credited with diversifying the Read more…
Commercials for Dollar Shave Club, the subscription toiletries company, are known for two things. There’s that zany, slightly frat-boy sense of humor — the latest ad features a few dozen people shaving, tweezing, clipping, trimming, waxing, bathing, Read more…
Once upon a time, an iPhone was the most sought-after fashion accessory of every cool kid on the block. That’s the longstanding cliché about Apple (AAPL – Get Report) fans, at least, and one that’s Read more…
Take the Next Step Many companies are out of kilter as the pace of change increases, making it difficult to remain current in the marketplace, according to Allen Adamson and Joel Steckel, co-authors of Shift Read more…
People cheered Starbucks’ recent decision to ditch straws. But that’s not always the reaction companies get when they introduce eco-friendly packaging. PepsiCo (PEP) unveiled a new biodegradable SunChip’s bag in 2010 but had to retreat Read more…
In a business environment as volatile and complex as this one, there is one phrase that marketers must keep top of mind if they want to lead in their categories: “Average is over.” This phrase Read more…
This was the last thing that Papa John’s needed. With intensifying competition from larger rivals — a tech-savvy Domino’s and a resurgent Pizza Hut — sales at Papa John’s International Inc. were slumping even before Read more…
Like many of you, I take more than my fair share of business trips, often staying in business class or, as Marriott refers to them, “premium” class hotels. When on vacation, I’m fortunate enough to Read more…