Party City says it expects Halloween 2020 to be better than last year. But there are a variety of hurdles the retailer must overcome. “They’re facing a challenge because consumers are not going to destination shopping venues,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. “They’re consolidating Read more…
“The idea of using a celebrity’s status or credibility to help boost awareness or sales of a product has been a marketing strategy since at least the 1700s,” says Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “A key challenge is, and always has been, matching the Read more…
More consumer goods makers are eliminating gender traits from their marketing. “They’re saying, ‘I’m decluttering and I don’t want to have five shampoos in the shower,” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. Among young millennial households, he says, “in general they are looking to create Read more…
Brands use Super Bowl ads to spotlight their new products. “Every major marketer is doing their best to break through, throwing the kitchen sink at whatever it takes to get noticed,” said Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy.
Allen Adamson, co-founder of marketing strategy and activation firm Metaforce joined the Brands on Brands on Brands Podcast and discussed the importance of telling your brand story. “To stand out and be different, you have to break down your story. You can talk about what you do, how you do it. Read more…
“It’s not just about having a clever script for a commercial anymore,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “Now, programs are more integrated with sales and social media rather than just a traditional media buy by an ad agency for a spot during Read more…
Recognizing that the market for your product has changed can be scary; it will mean that you have to leave your comfort zone and make some challenging adjustments. But it is also an opportunity to leapfrog competitors by being first to align your offering with the new market. An organization Read more…
“From helping shoppers find products, to sharing more information in real time, to helping them make buying choices to helping them recycle after use, intelligent packaging is opening up a completely new front in the value that can now be delivered through this marketing touchpoint,” brand consultant Allen Adamson, co-founder Read more…
“Advertising for the household cleaning category has traditionally been incredibly formulaic and boring,” said brand consultant Allen Adamson, co-founder of marketing strategy and activation firm Metaforce. “This is a ripe category for [advertising] disruption. This is a way to build relevance and and demonstrate the product in a fun, millennial way.”
It’s hard to make the case ‘the Netherlands’ will be more effective than ‘Holland,’” says Allen Adamson, co-founder of Metaforce, a branding and marketing consultancy. “From a marketing perspective, shorter is always better so they’re fighting an uphill battle.”