“Male millennials may get a yuk out of it, but it is going to do very little to sell any products,” he said. “It’s more likely to do more damage than good for the actual Read more…
“They’re taking a page out of the HBO playbook from years ago that awards matter. It’s a top- down market, and the Oscars and Golden Globes create an aura of creative excellence that trickles down,” Read more…
When is imitation flattery rather than theft? “If a brand creates a compelling new category or look in the marketplace, often [other] brands need to figure out ‘how do I play in that new space?’,” Read more…
“The tsunami hitting retail is crushing all but the strongest brands,” Adamson said. “They sold average-quality kids’ clothes in an average way. Today, average is over.” He also pointed out that the company sold the Read more…
Allen Adamson, co-founder of branding firm Metaforce, called the ad a “hail Mary” pass from the 117-year-old company. But he added that online buzz, whether positive or negative, rarely makes a long-term difference for a Read more…
What’s in a name? For MasterCard, not enough to keep it in the logo. The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for Read more…
“There’s such pressure on brands today to be seen and get noticed and say, ‘Hey, look at me,'” said Allen Adamson, co-founder of the New York-based marketing strategy firm Metaforce. “It’s right for their brand, Read more…
“The basic principles of how you market and build a brand haven’t changed – despite what everyone says – in the past 10 or 15 years,” said Allen Adamson, an adjunct professor at New York Read more…
The volatility of such valuations is being fueled by market conditions, notes Allen Adamson, an Adjunct Professor of Marketing at New York University Stern School of Business who wrote about such trends in his book Read more…
Tucker Carlson’s comments, “while damaging in short term, will be supplanted by some other news event. No matter how polarizing your comments are, if you wait long enough someone else will say something more polarizing Read more…