“I think you can look at Amazon as an indication of the future,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “They were selling books online and book sellers didn’t taken the seriously… People looked at Peloton as a niche and it’s going to become far more Read more…
Talented creatives have prima donna syndrome,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “They want first class flights and extravagant hotels. In the fight for talent, lots of creative gurus ratcheted up their requirements and to keep the best talent agencies had to bestow a lavish Read more…
The N.C.A.A. is changing their guidelines to allow athletes to make endorsement deals. Allen Adamson, co-founder of Metaforce, a branding and activation firm said, “The role of influencers is growing exponentially.”
With no in-person events to drive sales, Patron needs to get more creative with their digital experiences to stay competitive. “Bartenders drive lots of usage and trial, it’s the primary way spirits are grown,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “That’s an in-person experience that you Read more…
Brands are demonstrating compassion and empathy in ads today, but need to prepare for post-Pandemic. Allen Adamson, co-founder of Metaforce, a branding and activation firm says, “To succeed in the months and years ahead, brands and marketers are going to have to move beyond how they change their messaging to Read more…
Marketers are working hard to convey relevant messaging during extremely uncertain times. What the right tone to strike with your advertising is changing week by week,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’s a really fluid time to be creating ads. You don’t know what Read more…
Ad dollars are being shifted to reach consumers stuck at home in front of screens. “Dropping an outdoor campaign is a no brainer,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “Everyone’s inside. People are consuming far more digital content than they did before so podcasts make Read more…
To stay relevant during the current Coronavirus Pandemic and post-outbreak, malls “can do things that are charity related, cause related — like helping first responders, helping health care workers, providing free meals to health care workers and things like that,” said Allen Adamson, co-founder of Metaforce, a branding and activation Read more…
The coronavirus outbreak has boxed in society, causing financial dismay for many tech companies. “What market pressure will mean for all companies is survival of the fittest,” said Allen Adamson, co-founder Metaforce, a marketing strategy and activation firm. “If you are going into this storm in a bad shape, it’s Read more…
Luxury brands are finding ways to stay relevant amidst growing fears to spend money during the current pandemic. “While consumers still have money, lots of people want to feel that tomorrow will be better than today before they make a big purchase,” said Allen Adamson, co-founder of Metaforce, a marketing Read more…