On The Daily Grind podcast, Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, shares these key takeaways for keeping your brand relevant: 1. Stop focusing so much on your competitors, rather focus on what is going on around you. 2. Map Your Customers Journey. 3. Innovation Read more…
“The more focused the brand is, the stronger the brand,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “They have the benefit of knowing exactly who their audience is and can speak to them almost one-on-one, which will make them more authentic and powerful with that group.” Read more…
Since early March, on average 44 percent of Gen Zers said they use Disney+ at least once a week, as did 42 percent of millennials. Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said this consistency proves that Disney+ is becoming a streaming staple for consumers, saying Read more…
“The country still remains phenomenally divided,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “It’s too risky for brands to try to play one side or the other. Nothing this week should necessarily change what they’re doing. The better the corporate citizen, the stronger the brand, Read more…
Proctor and Gamble may be planning to acquire these eco-friendly and smart products, get strategy insights and a breakdown by brand here. Click to read more.
For CPG companies like Clorox, which recently started working with Google’s data analytics platform Looker to help manage the company’s growing customer data, there is “more pressure” to understand how people are shopping and to manage the relationship with customers more closely now because of the pandemic, according Allen Adamson, Read more…
“The KitchenAid brand—despite the fact that it sells high-end items—is still a mainstream brand in the appliance world,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “[A video on honey is] a foodie story that’s not literally connected to anything they make. After watching a video on Read more…
Allen Adamson, co-founder of Metaforce, a branding and activation firm, called Prime the “elephant in the room,” saying Walmart+ feels like a defensive move to lock in shoppers. That’s in part because he said Walmart+ doesn’t offer anything innovative, which prevents it from being more of a forward-thinking offensive play. Read more…
“The closer you can link to an influencer, the more traction it has against that younger target,” says Allen Adamson, co-founder of Metaforce, a branding and activation firm. “It’ll resonate with her fans and be irrelevant to others . . . For Dunkin’, attracting younger users is a big challenge. Read more…
“Ocean Spray is so iconic, so big and so linked to cranberries that no matter how much innovation they’ve done it just feels like the same old Ocean Spray,” said Allen Adamson, co-founder of Metaforce, a branding and activation firm. “To some extent, if they are going to grow new Read more…