Shift Ahead Thought Leadership
Blast from the past? Pizza Hut is bringing back a 20th century logo to revamp its brand
The 2014 logo, which features a white roof and white lettering on top of a red background, has not done the company any favors, said Allen Adamson, a co-founder of marketing strategy firm Metaforce. “The new (2014) logo is terrible because it has almost no appetite appeal,” Adamson said. “It Read more…