Allen Adamson, an adjunct professor of marketing at NYU Stern and cofounder of consulting firm Metaforce says the purpose of packaging is to “simplify your brand story and value proposition into a telegraphic item,” and that strong packaging design has become more relevant, but also more difficult, with the rise Read more…
That pins malls between a rock and a hard place, according to Allen Adamson, co-founder of brand consulting firm Metaforce and marketing professor at New York University Stern School of Business. “It’s a Catch 22 — as retail falls apart, that’s the core of Simon’s mall business, without retailers they own too much real Read more…
Allen Adamson is an expert in all disciplines of branding, and he’s had a vast plethora of projects and experiences behind him to back up his teachings. He’s here to talk to us what you need to do to stay ahead of significant changes and shift accordingly.
Allen Adamson is the Co-Founder and Managing Partner of “Metaforce” where he leads an elite team that can solve your marketing hardships! In addition, Allen is the author of “Shift Ahead” and “Brand Simple.” Allen discusses ways to break through the noise in a world where a first impression might be the only one you get. Read more…
“Many Amazon shoppers don’t care about brand name products, but are instead looking for items with good reviews at a certain price point, Adamson said. By raising prices, however, those sellers become less competitive on the platform, which could ultimately put them out of business, he added.”
“The biggest challenge at most firms is developing actionable insights based on that data,” said Allen Adamson, brand consultant and co-founder of Metaforce. “People are collecting mountains of data. You can find out exactly when someone is going to brush their teeth and what toothpaste they’re using, but you only Read more…
“You have this very hard to reach, passionate audience of teenage boys. The sweet spot is the 14 to 18-year-old boy. And when they’re into Fortnite, they are really into it,” says Allen Adamson, co-founder of the marketing consultancy Metaforce and a former executive at Unilever, the consumer goods group. Read more…
“It’s not a new thing that agencies have had to walk a fine line between making money and working with clients that ‘do the right thing,’” said Allen Adamson, brand consultant and co-founder of Metaforce. “But that world has exploded now. The world has become so polarized that everyone wants Read more…
“The storefront tracking bill underscores city leaders’ particular concerns about the fate of the mom-and-pop shops that dot the cityscape, lending much to its character and enabling the daily lives of residents (and not just tourists). Such businesses also have historically provided meaningful employment to immigrants and other strivers, Allen Adamson, co-founder of Read more…
“Allen Adamson, co-founder of consultancy Metaforce, said he expects businesses to continue to rethink the job of CMO. He expects companies to split responsibilities, as it is “no longer realistic for one person to do.” “Managing a global brand 24/7 on social media channels could easily burn out five CMOs Read more…