Shift Ahead Thought Leadership
Jeep’s Super Bowl Success Is Thrown Into Reverse With Springsteen Drunk-Driving Charge
Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm, said he had never seen a setback of this magnitude involving a Super Bowl ad. “The combination of Springsteen and breakthrough Super Bowl visibility makes this a one-of-a-kind black eye,” he said. Click to read.