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Nike on Wednesday dropped a new advertisement on YouTube featuring former San Francisco 49ers quarterback Colin Kaepernick, Lebron James, Serena Williams and a slew of other athletes.

Nike has touched off a furor by wading into football’s national anthem debate with an ad featuring Colin Kaepernick, the former 49ers quarterback who was the first athlete to kneel during “The Star-Spangled Banner” to protest police brutality against blacks and hasn’t played a game since 2016. The ad copy Read more…

“Traditionally, beer advertising was aimed at the beer-guzzling guy in the back of a pickup,” said Allen Adamson,

“What we learned, in general, was that over time, brands tend to change for the worse. Only 25% of the brands we studied changed in a positive direction.”

Corporations may be in a bigger-is-better era of mergers and acquisitions, but for the world’s largest hotel company, that also means figuring out how to create distinct personalities for each brand in its ballooned post-merger portfolio.

Despite the declines in sales and share price, no one seems to believe that this is the end of Papa John’s pizza. The board is working to restore the confidence of its shareholders and its customers — but what will Papa John’s deliver?

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at least one of his platform’s apps each month: WhatsApp, Instagram Read more…

Companies have learned their lesson from consumer brands like Papa John’s and Under Armour which got themselves in trouble for taking political stands — Don’t talk about President Donald Trump. When brands release a statement regarding Trump, whether it’s for or against him, they risk upsetting twice as many people Read more…