As Publishers Field Controversies, Advertisers Reevaluate Spending Opportunities

“Everything has a spotlight on it. The company you keep matters today. It’s not only what you do as a company but the people you associate with and where you spend your money,” said Allen Adamson, co-founder and managing partner of Metaforce and adjunct professor at New York University’s Stern School of Business. “The company you keep defines your brand as much as the brand itself.”