Award nominations aren’t just bells and whistles — in a time when wealthy tech firms are crowding into the entertainment market, money alone isn’t enough to lure in the best creative talent, according to Allen Adamson, professor at NYU’s Stern School of Business and founder of brand strategy firm Metaforce.

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“Younger consumers are more skeptical and so sophisticated, and they’ve grown up bombarded by this stuff,” Allen Adamson, adjunct professor of marketing at NYU Stern and cofounder of marketing company Metaforce, told Business Insider. “So they Read more…


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Getting to Yes, And…

Kelly talks to branding and Allen Adamson, co-founder of Metaforce and NYU Stern adjunct professor, about his latest book, Shift Ahead: How The Best Companies Stay Relevant In A Fast-Changing World.