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Shift Ahead Thought Leadership

Behind the Rebrand: How Dunkin’ Retooled Its Marketing to Become a Beverage-First Company

Branding consultant and Metaforce co-founder Allen Adamson compared the change to KFC. “The name limited them to a category,” Adamson said, “and this move allows them to grow the business.” Read more…

Shift Ahead Thought Leadership

Tiger Woods’ Masters win gives Nike investors another reason to cheer

While not transformational, Woods’ win should provide a boost to Nike’s golf apparel business, marketing consultancy firm Metaforce co-founder Allen Adamson said. “His win is good for golf and it’s good for Nike,” he said. Read more…

Shift Ahead Thought Leadership

Netflix wants to buy Hollywood’s historic Egyptian Theatre

“In particular, the deal could quell Hollywood chatter that Netflix’s “Roma” should not have qualified for an Oscar because of its limited theatrical run,” said Allen Adamson, co-founder of the consulting firm Metaforce and adjunct Read more…