If you are in any fast-moving industry, it is critically important to stay connected to what’s going on in the wider world. In order for any business or organization to navigate and succeed in a world of rapidly accelerating change you have to pay attention to what’s going on outside Read more…
As any sage marketer can tell you, one of the most critical requirements for successful problem solving is getting out of your bubble. You have to be able to see a situation from disparate angles, to cross-pollinate and share ideas with those who have a different point of view. The Read more…
Marketers may be able to learn a thing or two from one of the biggest demographics in the marketplace: gamers. Click to read more.
Tesla is the only auto manufacturer doing anything different,” said Allen Adamson, co-founder of Metaforce, a marketing strategy and activation firm. “And, doing something different – relevantly different – is what separates successful brands from those on auto-pilot. It’s the ability to figure out what really matters to people and to deliver Read more…
On Sunday, Steve Easterbrook, now former CEO of McDonald’s, one of the world’s most recognizable brands, was fired by the company’s board for “demonstrating poor judgment.” While one might ask whether it’s risky to change corporate leadership when a company is on the upswing, Allen Adamson says in his latest Read more…
That we live in politically divisive times is a harsh reality. Every day brings a news story that only seems to widen this divide. Hard as it is for individuals to carefully navigate relationships with family and friends, it’s becoming equally challenging for brands and their constituencies. Given the increasing Read more…
Bose knows ears. The brand’s pedigree in creating high-end audio equipment is well-known and well-respected. It’s made them leaders in the audio category. Be it broadcasting sound, or canceling sound, their products are top class, examples of ingenuity and innovation.
Having spent many years at WPP, a large agency holding company, having had Accenture as a client, and having worked with Droga5, one of Madison Avenue’s hottest creative firms, I predict with a high degree of confidence that Accenture recent acquisition of Droga5 is going to upend the marketing services Read more…
On Monday, at its headquarters in Cupertino, California, Apple’s Chief Executive, Tim Cook, unveiled its plans for just such a strategic shift. In a presentation more evocative of Hollywood than Silicon Valley, Cook signaled that Apple’s next category game-changer would be a suite of entertainment, financial and news services created Read more…
Brilliantly leveraging consumer familiarity with both the duck and what consumers associate with the brand – support during challenging medical times – this fuzzy icon is now taking on a very special new role.